We all know that Press Releases are there to help you expose your product and attract the attention of news or media. What most people don’t know is that a press release can actually help you get traffic to your online business and actually generate serious sales.
Before you enjoy the power of press releases though, you must have in mind a few tips that are essential in order to achieve the desired results.
1. Make Sure The Press Release is Indexed by Search Engines
I noticed that many sites that collect press releases decide to archive the articles and which pretty much means that all of your work will be in vain.
Every time you write a press release make sure the site is search engine friendly and you can trust it.
2. Write Your Press Release on Hot News Topics
People love technology, videos, online entertainment and everything worth reading. Therefore I advise you to study the hot topics in your niche and make a list containing some of the greatest things worth your visitors attention and approach the one that fits best.
Be very original, in every business is essential but in this one is crucial and if you manage to come with a breaking news story is definitely worth it.
3. Use a Captivating Brief Description
You should stimulate the reader’s interest so it is very important that in the very first lines of your article to use a more detailed approach of the content that will follow.
When I say detailed, I don’t mean many words but try concentrate the essential things exposed using keywords that make your article worth the reader’s attention.
4. Create Quality
Let’s say you manage to make the reader to see your article, but in PR is extremely important to be aware of readers feedback. Believe me that no one will be interested to tell his friend about what you have written as long as your article has little to no information available.
Make sure you spend some time on writing the article, do some research and be careful on spelling because people know how to make the difference between a professional writer and a newby. Nobody wants a newby…
5. Promote Your Press Release
Is essential to have get your press release out there because even if you have written a great story, people still need to know about it. There are tons of ways to drive traffic to your press release, but I think that in this case is most recommended to use social bookmarking websites. Not long ago I’ve created a list of over 100 trusted social bookmarking sites where you can submit your articles for free.
I know that it can be quite exhausting to submit to so many, but is definitely worth it. You can also try using these great websites created specially for press releases.
6. Learn More About Press Releases Creation
Check out what experts say about the creation of press releases and how you should approach this marketing strategy.
If you are serious and follow this tips then you will definitely see an improvement to your traffic stats and unlike other methods this will happen pretty fast.
I really hope that this article has helped you to better understand how press releases can boost traffic to your website and also hope that you will let us know about any marketing issue you might have. Thank you Derek for this question.